Haunted attractions — Live project
Castle of Chaos
Design & build for one of America's premier haunted attractions — five levels of fear, built to sell out the season.
Visit live site ↗
castleofchaos.com
Capabilities
Pick your storm.
Five disciplines, one mandate: revenue you can measure.
01
01 · Design & build
Bespoke Websites
Hand-built, award-bait sites. No templates, no page builders — every pixel poured for your brand, engineered to convert.
02
02 · Product engineering
Web & Mobile Applications
Product-grade application development, end to end — web, iOS, Android — from first wireframe to the app store.
03
03 · Strategy
Revenue Consulting
We find where your business leaks money — positioning, pricing, funnels — and turn the drip into a downpour.
04
04 · Systems & agents
AI Automation
Agents and automations wired into sales, support, and operations — so AI runs your company, not you.
05
05 · Retainer
Growth & Search
Traffic engineering after launch — SEO, conversion optimization, analytics — a steady rainfall of qualified leads.
The engagement
Six weeks to landfall.
Then the rain keeps falling.
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Week 1
Cloudseeding
We diagnose the business, the offer, and where revenue is leaking — then lock the plan.
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Weeks 2–3
Formation
You see the storm before we build it: brand, UX, and art direction, reviewed with you first.
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Weeks 4–6
Downpour
Engineering, content, and launch. Not a deck. The real thing goes live.
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Ongoing
Steady rain
Automation, search, and optimization so the system keeps raining without you running it.
Selected work
Work that made it rain.
Private equity
Blueharbor Capital
Full rebrand, deal-room platform, and an AI-automated investor pipeline for a $2B fund.
$6.8M
Attributed revenue
Nightlife
Voltage After Dark
Brand, site, and a table-booking system with dynamic pricing for a three-venue nightlife group.
+189%
Table revenue
Medical aesthetics
Lumière Aesthetics
Booking platform and AI concierge that fills the calendar while the clinic sleeps.
9,400
Bookings a month
Exotic automotive
Vetta Motorcars
Digital showroom with allocation requests for a dealer whose cars sell before they land.
$4.2M
Allocation requests
Hospitality
Copperline Hotels
Direct-booking engine and brand site that cut the OTA middlemen out of the picture.
+214%
Direct bookings
Health systems
Solara Health
One scheduling and records platform rolled out across a twelve-clinic network.
12
Clinics live
Castle of Chaos shown live — other names changed to protect the very profitable
The founder
Anyone can build with AI.
Talent, creativity, and purpose: that takes decades.
Michael Cassella — Founder
For two decades, Michael Cassella built high-end apps and websites for elite nightlife and A-list clients as founder and CEO of East Coast EFX. The work was always the same promise: one person, start to finish, nothing handed off.
Rain is that practice, continued. Every project is run by Michael himself — no account managers, no juniors learning on a client's dime. The standard that took decades to earn is the only one in the building.
Last call
Let it pour.
Let it rain
Open window
Invitation only
Rain takes a handful of projects at a time, each run by the founder from first call to launch. If it's a fit, your invitation lands within a day.
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raın.